How media uses social media

Social media is not just for individuals. Increasingly, brands, products and media use social media to stay in touch with their audience, to introduce or promote new ideas or understand the pulse of a particular segment. Traditional media uses social media the same way you do. They use to look at YOU and your business…

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Breaking News

Newsrooms are always open to someone with expertise in a breaking news situation. If you believe you have the chops for being an expert, then follow these tips to mold yourself into the person that a newsroom wants to call. Have a prepared bio to send to producers. Most will keep a file of experts…

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Media pitch – critical times for the newsroom

We would all like to think that newsrooms are waiting around for us to call and pitch them a story or fax over a press release. This is not the case. The newsroom is continuously active all day and all night. However, there are opportune times to contact the newsroom to pitch your story. Newsrooms…

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When the Interviewer Doesn’t Ask the Right Questions

You’ve booked the interview. Check. You sent the producer talking points. Check. You meet the interviewer and they seem really nice and ready to go. Check. The interview starts out well but takes a turn. The interviewer is asking you questions you are not prepared for, ones that you don’t want to answer. What do…

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Sound Bites

Sound bites consist of a short audio or visual clip that is meant to sum up, promote or exemplify an extended audio or visual piece. It is meant to entice the viewer to learn more about the topic. Sound bites can be a great form of publicity or a nightmare if used indiscriminately by the…

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