March 12, 20150Comments

How media uses social media

Social media is not just for individuals. Increasingly, brands, products and media use social media to stay in touch with their audience, to introduce or promote new ideas or...

by Kristen White

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March 10, 20150Comments

Breaking News

Newsrooms are always open to someone with expertise in a breaking news situation. If you believe you have the chops for being an expert, then follow these tips to mold...

by Kristen White

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March 5, 20150Comments

Media pitch – critical times for the newsroom

We would all like to think that newsrooms are waiting around for us to call and pitch them a story or fax over a press release. This is not the case. The newsroom is...

by Kristen White

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March 3, 20150Comments

When the Interviewer Doesn’t Ask the Right Questions

You’ve booked the interview. Check. You sent the producer talking points. Check. You meet the interviewer and they seem really nice and ready to go. Check. The interview...

by Kristen White

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February 26, 20150Comments

Sound Bites

Sound bites consist of a short audio or visual clip that is meant to sum up, promote or exemplify an extended audio or visual piece. It is meant to entice the viewer to learn...

by Kristen White

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