Social media is not just for individuals. Increasingly, brands, products and media use social media to stay in touch with their audience, to introduce or promote new ideas or...
Newsrooms are always open to someone with expertise in a breaking news situation. If you believe you have the chops for being an expert, then follow these tips to mold...
We would all like to think that newsrooms are waiting around for us to call and pitch them a story or fax over a press release. This is not the case. The newsroom is...
You’ve booked the interview. Check. You sent the producer talking points. Check. You meet the interviewer and they seem really nice and ready to go. Check. The interview...
Sound bites consist of a short audio or visual clip that is meant to sum up, promote or exemplify an extended audio or visual piece. It is meant to entice the viewer to learn...